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Allergies and intolerances are on the increase. AllergyUK states that 45% of the population will be battling with food related sensitivities at some point in their lives.
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Allergic reactions vary in severity and can be potentially fatal, that is why the mantra "Always read the label" could prove to be truly lifesaving.
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Some allergies disappear after 12-24 months of age whilst others are present for life, they can also aggravate existing conditions such as asthma and excema.
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No matter how severe or mild the reaction, allergies cause distress to both children and their parents.
- Avoiding the offending allergen is essential, but this can be a big challenge, especially when outside the safety of your own home. This can be a very worrying time for a parent; you want to be vigilant but not paranoid, protective but not constrictive.
Our products can help you to avoid the offending allergen and keep nasty reactions at bay.